Middle East and Australia Account for over 70% of sales Up against strong rivals like the Land Rover Defender and Mercedes Benz G-Class, Toyota’s superior build quality wins out. In its home market of Japan, it may not be one of the brand’s big sellers (when they have enough inventory to sell that is!), but over the last seven decades, the Land Cruiser has become a hugely popular, heavy-duty, go-anywhere vehicle in regions like the Middle East, Australia, Russia and Africa.
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